About Us – Apni Dunya

Launched in Pakistan in July 2020, Apni Dunya aspires to become a unique global online marketplace — a platform that brings buyers and businesses together while promoting the products and services of our group and trusted partners.

Our founding Directors and Associates bring decades of professional experience across a diverse range of industries, including: Aviation, Travel & Tourism, Household Electronics, Himalayan Salt Products, Real Estate & Construction, Overseas and Domestic Manpower Recruitment, Courier & Logistics and Event Management & Catering.

This rich background enables us to offer customers high-quality products and services, with a commitment to trust, innovation, and excellence.

✨ Our Vision

"Apni Dunya" translates to "My World" in Urdu — and for us, the world is our marketplace.

We envision a global platform where diversely talented individuals and innovative businesses come together with shared goals and values. Our platform is designed to:

•    Support small and medium enterprises (SMEs) in introducing unique products
•    Enable customers to access high-quality, distinctive goods and services at affordable      prices
•    Foster collaboration, creativity, and cross-border opportunities in an inclusive business        environment

🎯 Our Mission

Our mission is to build a trusted and transparent business ecosystem that benefits all stakeholders.

We are committed to:

•    Treating our customers as our most valuable assets
•    Supporting and safeguarding the business interests of our partners and associates
•    Providing a seamless and reliable online marketplace experience for both buyers and          sellers

Our Core Values

At Apni Dunya, our values are the foundation of everything we do. They guide our decisions, define our culture, and shape the way we serve our customers and partners.

Integrity
We conduct our business with honesty, transparency, and ethical responsibility. We believe trust is earned — and we work hard to keep it.

Customer-Centricity
Our customers are at the heart of our business. We aim to exceed expectations by delivering value, quality, and consistent support.

Inclusivity & Collaboration
We believe in building a global community where people from all walks of life can connect, collaborate, and grow together.

Innovation & Excellence
We embrace creativity and strive to improve continuously — offering innovative solutions, unique products, and exceptional service.

Empowerment of SMEs
We are passionate about supporting small and medium enterprises, helping them showcase their products to a wider audience with ease and confidence.

Commitment to Quality
Whether it's a product or a service, we ensure it meets our high standards — because our customers deserve the best.

Sustainability & Responsibility
We care about the world we live in. We aim to operate in ways that are environmentally responsible and socially impactful.

Our Unique Position: Marketplace & Manufacturer

At Apni Dunya, we are more than just a developing marketplace — we are also proud producers of premium-quality Himalayan rock salt, sourced directly from the heart of Pakistan.

A World-Class Source of Rock Salt

Pakistan is recognized globally for its exceptionally pure rock salt, with natural purity levels reaching up to 99%. This unmatched quality makes the region one of the best sources of Himalayan salt in the world.

With our manufacturing base located in Pakistan, we are able to provide:

•    Natural and carved Himalayan salt lamps
•    Decorative salt products
•    Salt items known for their air-purifying, respiratory, and wellness benefits, including for asthma and breathing improvement

Each product is carefully crafted to offer both aesthetic beauty and health benefits to our customers around the globe.

Transitioning Toward a Global Marketplace

While we currently manufacture and offer direct-to-consumer (B2C) Himalayan salt products, we are actively working to evolve Apni Dunya into a comprehensive trading platform that brings together:

•    Businesses
•    Producers
•    Suppliers
•    Consumers

We are in the development and refinement phase of this transition — laying the foundation for a platform where businesses can list, trade, and grow within a trusted ecosystem.